How Gurugram is Evolving Into a ‘New Shanghai’, Explains Pradeep Aggarwal, Founder-chairman, Signature Global (India)

How Gurugram is Evolving Into a 'New Shanghai', Explains Pradeep Aggarwal, Founder-chairman, Signature Global (India

How does Signature Global plan to capitalize on opportunities in Gurugram’s dynamic real estate market?

Signature Global aims to strategically focus on the mid-housing segment for the next 3-5 years to capitalize on the dynamic real estate market in Gurugram. With ongoing projects covering 17.3 million square feet and a forthcoming pipeline of 27.4 million square feet, the company plans to target specific demographics and locations such as Dwarka Expressway, Sector 37D, Sector 71, South of Gurugram, and Manesar. This targeted approach involves a product and geography-focused strategy, enabling Signature Global to leverage emerging opportunities and strengthen its foothold in Gurugram’s evolving real estate landscape. The company plans to utilize its robust track record, financial acumen, and efficient business processes to deliver projects with substantial saleable areas, emphasizing timely completion between FY24 and FY26. The focused strategy, coupled with a commitment to timely project completion, financial prudence, and operational excellence, positions Signature Global to seize emerging opportunities and solidify its presence in Gurugram’s micro-markets, ensuring sustained growth and value creation in the competitive real estate landscape.

What are the key factors driving the growth of the real estate sector in Gurugram, considering ongoing and upcoming infrastructural developments?

The growth of Gurugram’s real estate sector is propelled by several key factors, including ongoing and upcoming infrastructural developments. Gurugram’s strategic location, proximity to Delhi, and well-developed infrastructure contribute to its appeal for both residential and commercial investments. The city’s robust connectivity through major expressways and metro networks enhances accessibility, attracting businesses and residents alike. Ongoing infrastructural projects like the Dwarka Expressway, Southern Peripheral Road, DMIC, upcoming RRTS, CPR, and the upcoming Metro spur to Dwarka Expressway further boost connectivity and stimulate real estate demand. Gurugram’s evolving commercial landscape, with the presence of multinational corporations and thriving business hubs, attracts a growing workforce, driving the need for residential developments. As Gurugram transforms into a dynamic urban center, these infrastructural advancements act as catalysts, fostering economic growth, job opportunities, and overall real estate expansion in the region.

With new launches and upcoming projects, how do you foresee the diversification and expansion of the real estate market in Gurugram? Also, please elaborate on your upcoming project in Sector 37D, Gurugram.

Signature Global’s commitment to promoting diversification and expansion of the real estate market in Gurugram is evident through its strategic new launches and upcoming projects. By focusing on the mid-housing segment and targeting specific demographics, Signature Global aims to introduce diverse housing options that cater to a wide range of preferences and needs. This approach not only contributes to the variety of offerings in the market but also enhances affordability and accessibility for a broader spectrum of homebuyers. We have given guidance that we would launch a project of INR 8500 crore, including Sector 37D and Sector 71 Gurugram. Through these offerings, we are set to make a significant impact on the city’s real estate landscape. Our Sector 37D project is positioned strategically bang on Dwarka Expressway, our all the projects would be designed to meet the evolving demands of homebuyers, emphasizing modern amenities, innovative design elements, and a future-ready living environment. By continually innovating and addressing the diverse needs of the market, Signature Global contributes to the expansion and diversification of Gurugram’s real estate sector, fostering sustainable growth and development.

What is your perspective on Gurugram evolving into a new Shanghai with these transformative projects, and what steps are being taken to achieve this vision?

Signature Global envisions Gurugram transforming into a new Shanghai through strategic planning and transformative real estate projects. The comparison to Shanghai suggests a vision of Gurugram becoming a global economic and technological hub with modern infrastructure and urban amenities. Signature Global’s perspective aligns with contributing to this evolution by focusing on mid-housing segments and targeting specific demographics, aiming to provide diverse and modern living solutions. The commitment to efficient project delivery, financial prudence, and a strong corporate governance framework reinforces Signature Global’s dedication to being a key player in Gurugram’s transformation.
To achieve this vision, Signature Global emphasizes key factors. Firstly, the company prioritizes the development of projects with global standards, innovative design elements, and advanced technological features, catering to the preferences of a contemporary and globalized population. Secondly, by strategically choosing locations within Gurugram’s micro markets and contributing to the city’s overall connectivity and infrastructure through their projects, Signature Global aims to play a role in shaping Gurugram’s urban landscape. The company’s projects are designed not only to meet the current demands of residents but also to contribute to the city’s long-term growth, aligning with the ambitious vision of Gurugram evolving into a new Shanghai.

Could you share insights into the target audience and demographic considerations for Signature Global in the context of Gurugram’s evolving real estate landscape?

Signature Global’s target audience and demographic considerations are finely tuned to Gurugram’s evolving real estate landscape. With a focus on mid-housing segments, the company strategically caters to a diverse demographic, encompassing young professionals, corporate employees, millennials, and aspiring homeowners living in various locations of Delhi-NCR who aspire to have an integrated urban living lifestyle. The emphasis on modern amenities, smart home features, and contemporary design resonates with the preferences of a tech-savvy and aspirational population. Gurugram’s growing workforce, fueled by the presence of multinational corporations and burgeoning business hubs, contributes to the demand for quality housing. Signature Global recognizes this trend, tailoring its projects to meet the dynamic needs of young professionals who seek convenient, modern, and well-connected living spaces.

How does the company adapt its strategies to align with the changing preferences and needs of homebuyers amidst Delhi-NCR’s infrastructural transformations?

Signature Global adapts its strategies in tandem with the changing preferences and needs of homebuyers amid Delhi-NCR’s infrastructural transformations. In response to the increasing importance of connectivity, Signature Global strategically selects locations in Delhi-NCR, emphasizing areas undergoing infrastructural enhancements. The integration of smart home features and energy-efficient solutions in their properties caters to the tech-savvy preferences of modern homebuyers.
Furthermore, the company’s commitment to timely possession aligns with the time-sensitive requirements of homebuyers amidst rapid infrastructural changes. Signature Global’s disciplined approach, from land acquisition to project launch in approximately 18 months, ensures projects are strategically positioned in key locations, capitalizing on infrastructural improvements. By staying attuned to shifting preferences and infrastructural developments, Signature Global remains agile in its approach. The company’s strategies, encompassing affordability, innovation, and strategic location choices, position it as a dynamic player in Delhi-NCR’s real estate landscape, effectively meeting the evolving needs of homebuyers during infrastructural transformations.
Signature Global employs a multifaceted strategy to maintain a competitive edge and ensure sustained growth in Gurugram’s dynamic real estate sector. The company focuses on high corporate governance, backed by prominent equity investors like HDFC and IFC, instilling confidence in stakeholders and ensuring adherence to global standards. This financial backing not only strengthens Signature Global’s position but also allows it to execute projects with a commitment to quality and efficiency.

In light of the changing regulatory landscape, how does Signature Global navigate the legal and compliance aspects to ensure the smooth execution of projects in Gurugram?

Signature Global places a strong emphasis on navigating the evolving regulatory landscape to ensure the smooth execution of projects in Gurugram. The company maintains a proactive approach to legal and compliance aspects, staying abreast of regulatory changes and aligning its operations accordingly. By adhering to high corporate governance standards, Signature Global fosters transparency and accountability in its dealings. The company leverages its seasoned professionals’ extensive experience in the financial services sector to navigate complex legal frameworks. Through robust due diligence processes during land acquisition and throughout project development, Signature Global mitigates legal risks, ensuring that its projects comply with all relevant regulations.
To further enhance legal compliance, the company collaborates with legal experts and consultants, staying informed about regulatory updates and incorporating best practices into its operations. This proactive stance not only safeguards the company against legal challenges but also reinforces its reputation as a trustworthy and compliant player in the real estate sector. Signature Global’s commitment to legal and regulatory compliance extends to its relationships with equity investors like HDFC and IFC, fostering a climate of confidence and trust. By integrating legal considerations into its strategic decision-making processes, Signature Global ensures the seamless execution of projects in Gurugram while navigating the complexities of the regulatory landscape.

Looking ahead, what are the company’s long-term goals and aspirations for contributing to the continued transformation and prosperity of the real estate market?

The company envisions sustained growth by consolidating its position as a key player in Delhi-NCR and especially Micro markets of Gurugram. Signature Global aims to further strengthen its foothold in the affordable and mid-income housing segments, capitalizing on emerging opportunities in specific demographics and locations. The strategic integration of advanced construction technologies, a commitment to value-driven solutions, and high corporate governance form the pillars of Signature Global’s aspirations.
With a robust pipeline of forthcoming projects approx. 27.4 million square feet, Signature Global’s long-term goals revolve around fostering sustainable growth, enhancing urban living experiences, and being a catalyst for positive change in Gurugram’s real estate market, ultimately contributing to the city’s transformation and prosperity.

Source : ET

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