Emperium is targeting a 25% revenue growth for this financial year, driven by new project launches in Gurugram and Yamunanagar. Speaking to ETNOW, Ravi Saund, Founding Director, of Emperium Pvt Ltd shares various insights about the company and the growth of real estate in Tier-2 cities.
Emperium is making a significant push into Tier-2 cities like Yamunanagar. What makes these markets attractive compared to Tier-1 cities like Delhi or Mumbai?
Emperium’s expansion into Tier-2 cities like Yamunanagar is driven by the untapped potential these regions offer. Compared to Tier-1 cities such as Delhi or Mumbai, where competition and market saturation are high, Tier-2 cities present fresh growth opportunities. The cost of land and development is lower, allowing us to offer premium projects at accessible prices, catering to the rising middle class. Additionally, government initiatives like smart city projects and infrastructure development further enhance the appeal of these markets. Emperium aims to capitalize on this by delivering high-quality, sustainable developments that meet the evolving needs of residents, setting new benchmarks for Tier-2 cities.
With increased competition in Tier-2 markets, how does Emperium differentiate its projects to attract both investors and end-users?
Emperium sets itself apart in Tier-2 markets by focusing on three core pillars: quality, innovation, and community development. We bring Tier-1 sophistication to Tier-2 cities, ensuring our projects meet the highest standards of luxury and comfort. Our forward-thinking designs integrate smart technologies and sustainability, attracting both eco-conscious end-users and investors. Beyond the individual units, we prioritize creating vibrant, community-centric developments with well-designed amenities, green spaces, and social infrastructure. By tailoring our offerings to the unique needs of Tier-2 markets, Emperium delivers value that resonates with both residents and investors, making us a trusted name in emerging markets.
Sustainability is becoming a core aspect of modern real estate. How are you integrating sustainability into the design and construction of your luxury projects?
Sustainability is at the core of Emperium’s approach to design and construction. We prioritize eco-friendly site selection, ensuring optimal use of natural resources like sunlight and ventilation. Our projects feature energy-efficient systems, such as solar panels, LED lighting, and advanced HVAC systems, reducing overall energy consumption. Water conservation measures, including rainwater harvesting and efficient irrigation, are integrated into our designs. We also emphasize green landscaping with native plants that require minimal maintenance. These sustainable practices not only minimize the environmental impact but also create healthier, cost-effective living environments for residents, aligning luxury with responsibility.
The ‘Premio’ project in Gurugram is positioned as a luxury offering. What are the key sustainable features of this project, and how do they contribute to a greener living environment?
The ‘Premio’ project in Gurugram exemplifies Emperium’s commitment to sustainability in luxury living. Key features include solar-powered common areas, rainwater harvesting, and energy-efficient LED lighting, all of which reduce energy consumption and environmental impact. Treated water is used for toilet flushing, conserving water resources. The project also provides electric vehicle (EV) charging points, promoting greener transportation. Additionally, air conditioners are equipped with advanced filters and have a 5-star energy rating, enhancing indoor air quality while minimizing energy usage. These features ensure ‘Premio‘ offers a luxurious yet environmentally responsible living experience, contributing to a greener, healthier community.
What role do you see Gurugram playing in the broader luxury real estate landscape of North India?
Gurugram is a key player in North India’s luxury real estate market, with its strategic location, world-class infrastructure, and business-friendly environment attracting high-net-worth individuals. As a corporate hub with excellent connectivity, it has become a top choice for discerning buyers seeking luxury living. The city offers a blend of modern amenities, convenience, and security, making it an ideal destination for premium residential projects. Emperium sees immense potential in Gurugram and aims to redefine luxury living through innovative and sustainable projects that cater to the growing demand for high-end homes in the city.
Can you share insights on how the luxury real estate segment in Gurugram is expected to evolve over the next five years?
Gurugram’s luxury real estate market is set for significant growth in the next five years, fueled by ongoing infrastructure development, including new expressways and metro extensions. The demand for spacious homes with integrated amenities, especially post-pandemic, is expected to rise. Sustainability will also become a key focus, with eco-friendly developments gaining popularity among luxury buyers. Additionally, foreign investments and interest from NRIs will drive further demand. Emperium is well-positioned to lead in this evolving market by offering innovative, sustainable luxury homes that meet the changing needs of modern buyers, ensuring continued growth in Gurugram’s premium segment.
Source : ET Now News
